OUR STORY

“ Introducing JIIA, a luxury knitwear label established in 2023. JIIA is a love letter to my mother that weaves together the artful fusion of past and present while honouring heritage craftsmanship and embracing contemporary innovation with a profound respect for our dedicated craftsmen and their art.

JIIA is not just a brand; it's a promise kept. Rooted in my family's decades-long expertise in manufacturing knitwear since the 1980s, our mission is to honour and uphold this cherished legacy. We seamlessly marry age-old techniques with contemporary sensibilities, crafting fashion that transcends time with both grace and comfort. Each piece exudes refinement and elegance, serving as a testament to the seamless fusion of tradition and modernity.” ~ Viren Sood

Each piece is crafted with lots of love, passion, and dedication in a state of the art manufacturing facility. Together, we shape a harmonious and stylish journey into a brighter tomorrow. Our main objective through JIIA is to spread a sense of inclusivity and confidence in a powerful, yet subtle way.