JIIA Resort Wear Collection: Sun-Kissed Memories
Drawing from the cherished memories of my childhood, the JIIA Resort Wear Collection brings to life the splendid summer holidays of the past.
The early 2000s were a melting pot of fashion, where styles from the 70s, 80s, and 90s mingled with contemporary trends, creating a unique fashion landscape with people donning a medley of outfits, from bold colours to beautiful patterns—each telling its own unique story.
As we designed this collection, we envisioned the sun-drenched days and starry summer nights, aiming to infuse our designs and clothes with the same feeling of nostalgia and happiness.
The 'Summer State of Mind' provides a sanctuary where tranquility blossoms, and time seems to stand still, if only for a few precious days. This season and time represent the allure of vacation and leisure, capturing everything I cherished about summers growing up. It's my childhood observation turned into inspiration, brought to life—an homage from the heart to the warm nostalgic days of summer.